NBMBAA® Managing Your Online Presence

Get Conference Ready & Launch Your Career Success!

The National Black MBA Association (NBMBAA) affiliated chapters are thrilled to continue our four-part webinar series designed to equip you for a phenomenal experience at the upcoming Affirm 2024 National Conference & Career Expo, happening September 17th to 21st, 2024, in Washington D.C.

The workshop will explore the significance of personal branding in creating a memorable impact and drawing the attention of leading employers.

Personal branding and your online presence significantly impact your job opportunities. Here’s how:

• Visibility and Reach:
  • A strong online presence allows you to showcase your expertise, skills, and personality to a broader audience.
  • Employers and recruiters often search for candidates online, so having a well-curated professional profile can increase your visibility and reach.
• First Impressions:
  • Your online presence is often the first impression potential employers have of you.
  • Consistent branding across platforms (LinkedIn, personal website, social media) reinforces your professional identity and leaves a positive impressions.
• Networking and Connections:
  • Social media platforms provide opportunities to connect with industry professionals, join relevant groups, and participate in discussions.
  • Building a network can lead to job referrals, collaborations, and learning about job openings.
• Demonstrating Expertise:
  • Regularly sharing valuable content (articles, blog posts, videos) related to your field establishes you as an expert.
  • Employers appreciate candidates who actively contribute to their industry.
• Reputation Management:
  • Your personal brand reflects your values, ethics, and behavior.
  • Negative online behavior can harm your reputation, affecting job prospects.
• Alignment with Company Culture:
  • Employers assess whether your personal brand aligns with their company culture.
  • A cohesive brand helps them understand how you’d fit within their organization.

Meet Our Speaker:  

Brandi Sims, the visionary Founder & CEO of Brandinc PR, boasts a remarkable 15-year career in public relations, digital marketing, and
PR event planning. Her diverse expertise has been honed through collaborations with a wide array of clients, including public figures,
nonprofits, government sectors, and corporations. Her impact isevident in her clientele, which spans various sectors, from Arts &
Humanities to Sports Figures, securing significant media coverage in Forbes, ESPN, Fox News, The New Yorker, and Cosmopolitan.

Her professional accomplishments are a testament to her unwavering dedication to excellence. This includes recognition from Design Rush Top Public Relations Company & Top Influencer Marketing Agencies, Expertise.com Best Digital Marketing Agencies in Austin, Soigne + Swank’s Reader’s Choice Award for Best Arts, Culture and Entertainment, Davos Digital PR Awards Best PR Agency for 2021 and recipient of the Southwest Ledger 12:10
To The Top Award, recognizing young leaders helping Oklahoma become a top ten state.

Sims is currently a doctoral candidate at Liberty University, pursuing a Ph.D. in Strategic Media Communications, showcasing her commitment to advancing the field.

Beyond her academic and professional roles, Sims is a luminary in various capacities. She serves as a Local Leader on the Forbes BLK Advisory Council, shaping important discussions. As National Chair for the Public Relations Society of America's Entertainment & Sports Executive Committee, she drives innovation and excellence. Her past role as the Board Chair for the Oklahoma Women's Coalition reflects her advocacy for gender equity. Sims' commitment to community development is evident through her engagement on various boards.

She frequently participates as a speaker, moderator, and participant at conferences and events, sharing her wealth of knowledge and insights with eager audiences. Brandi Sims is a true luminary, making significant contributions to education, public relations, and community development, and inspiring others along the way.

Sims is married to retired Navy GM2 Expeditionary Warfare Specialist and Registered Nurse Oscar Sims III. The couple shares two children, Obrie and Oscar IV along with two puppies, Orion and Adriel.