"Start Up I Scale Up I SUSTAIN" ::The Smart Start::
Friday April 25, 2025
6:00pm - 8:00pm
Session 1: "Build-A-Business 101"
Instructor: Dr. Jose Brache, Academic Director of the Huizenga Business Innovation Academy & Professor of Entrepreneurship at H. Wayne Huizenga College of Business and Entrepreneurship
SESSION OVERVIEW
- Defining Your Business Idea & Mission Statement
- Conducting Market Research
- Identifying Your Target Audience
- Choosing the right Business Structure
- Developing an Operational Plan & Growth Strategy
AND MORE!!!!
Session 2: "Where The Money Reside?"
Instructor: Jennyfer Metelus, VP of Finance for the National Black MBA Association, Inc., South Florida and Owner of Beyond Tax and Accounting Firm
SESSION OVERVIEW
- Understanding Start-Up Costs & Budgeting
- Setting Up a Business Bank Account
- Basics of Business Credit & Funding Options
- Managing Business Expenses & Tax Obligations
- Understanding Financial Statements
AND MORE!!!
"Start Up I Scale Up I SUSTAIN" ::The Smart Start::
Saturday April 26, 2025
10:00am - 12:00pm
Session 3: "Clicks, Content, COINS"
Instructor: Anthony Cass Clark, COO & Digital Marketing & Brand Strategist of ACC Unlimited
SESSION OVERVIEW
- Defining Your Brand Identity
- Developing a Digital Presence
- Creating a Content Strategy & Social Media Plan
- Networking & Building Customer Relationships
- Measuring Marketing Success & Adjusting Strategies
AND MORE!!!
Session 4: "Sales Game Strong"
Instructor: Gina Fleitman, Senior Enterprise Business Development Specialist
SESSION OVERVIEW
- Understanding the Sales Process & Sales Funnel
- Identifying Ideal Customers & Building a Lead List
- Mastering the Sales Pitch & Product Positioning
- Handling Objections & Closing the Deal
- Building Customer Loyalty & Repeat Business
AND MORE!!!
